Challenge
With 7.7 million active customers and operations spanning Brazil, Argentina, Chile, and Colombia, Dafiti needed to sustain rapid digital growth while maintaining consistent user experience across regions.
The company faced key challenges:
- Improving e-commerce performance for millions of concurrent users;
- Strengthening availability, reliability, and speed across multiple countries;
- Enabling automated scalability during traffic spikes without infrastructure provisioning;
- Reducing dependency on centralized origin infrastructure and cloud costs.
In a highly competitive retail environment, even small performance degradations directly impact conversion rates, customer retention, and revenue generation.
Solution
o overcome these limitations, Dafiti adopted the Azion Platform, executing applications and delivering content through a globally distributed infrastructure designed for modern workloads.
The implementation included:
- Cache, leveraging the Tiered Cache capability to reduce origin load and latency;
- application acceleration powered by platform resources available through Applications;
- automated image optimization using Image Processor;
- execution of business logic closer to users through Functions.
During the initial phase, Dafiti conducted a proof of concept comparing Azion’s architecture with its previous legacy CDN solution, analyzing critical performance metrics such as:
- Time to First Byte (TTFB)
- Throughput
- Largest Contentful Paint (LCP)
The results demonstrated immediate performance and efficiency gains, leading Dafiti to migrate its entire multi-country operation to the Azion Platform.
Results and Impacts
Following the architectural modernization, Dafiti achieved significant improvements in performance, scalability, and operational efficiency:
- 86% faster page load times compared to the previous solution;
- More than 550 TB of data transfer offloaded in a single month;
- Approximately 45% reduction in cloud infrastructure costs;
- 17+ million product images automatically optimized.
By combining distributed caching strategies with intelligent optimization, Dafiti reduced origin dependency while ensuring faster delivery of both dynamic and static content.
Image optimization workflows reduced file sizes by up to 75%, accelerating page rendering while minimizing bandwidth consumption.
As a result, Dafiti successfully scaled its digital operations while maintaining stable, high-performance customer experiences across Latin America — even during traffic peaks.
About Dafiti
Founded in 2011, Dafiti is a fashion tech focused on transforming the way people buy clothes and accessories through the web and revolutionizing the fashion ecosystem. No matter your style or whatever you need, or if you are a young urban person or a contemporary mother, Dafiti offers a portfolio composed of 400,000 products provided by 6,000 brands to expand your clothing possibilities.
Dafiti Group is also the biggest player in Brazil’s fashion industry and the largest e-commerce platform in Latin America, operating in Argentina, Brazil, Chile and Colombia with the support of Rocket Internet group. Since 2014, Dafiti has been part of Global Fashion Group, a leading group of fashion markets present in 24 countries globally.